BCDA Launches Marketing Program to Support Local Businesses

BCDA Marketing Program

Boone County Development Agency (BCDA) now offers a tiered marketing program to empower local businesses to begin or elevate their current marketing and advertising efforts. The program is designed as optional packages to help support business leaders where they need it most.

By participating in the program, business leaders will also learn how to maximize their time spent on marketing and how to set appropriate budgets to help them be effective and efficient.

How Can BCDA's Marketing Program Help My Business?

Marketing is a necessary but often neglected element of a small business. However, when done correctly, it can help to increase awareness and sales, attract talent, and create additional growth opportunities.

Each package within BCDA’s Marketing Program builds on the previous. This low-investment opportunity covers the following areas: 

  • Identifying core challenges and needs
  • Competitive audit
  • Outlining the right audience 
  • Developing a cohesive strategy
  • Creating brand elements
  • Training leaders or employees on tools such as Canva
  • Understanding and using analytics 
  • And more.

I'm Intrigued, Where Can I learn More?

Each package begins with a free consultation in which the primary challenges and needs are identified. Initial recommendations are made to help business owners determine which package is right for their needs. Through training and guidance, the BCDA Marketing Program will help small businesses implement and maintain an effective marketing program. 

You can learn more by visiting the Marketing Program webpage, or by contacting our office to schedule an appointment.