Boone County Development Agency
Marketing Program
We understand that your path to entrepreneurship might not have included a course in marketing. That’s why we have developed a program to teach you everything you need to know about rural content marketing for your small business!
Unlock
your perfect
rural marketing strategy
Our goal is to give you the tools to help you create and implement a marketing strategy that fits the needs & goals of your business.
Introducing the marketing program
Is your Marketing Strategy working for you?
What is your current marketing plan/strategy? When was the last time you audited it to ensure it is providing the results that you are hoping for?
Are you still sitting down daily and wondering what you will post online? If so, you’re doing it wrong. Save time and money with a detailed strategic plan and automated scheduling.
If you are trying to talk to everyone, you are talking to no one. Knowing your target audience is essential to effective marketing.
You don’t have to be a graphic designer or a photographer to market your business professionally. All you need is the right tools, which we’ll teach you to use!
You don’t have to be on every social platform, but you do have to show up on your chosen platforms. Knowing where your target audience spends their time will help you choose which platforms you should be on.
Rural marketing looks different than regular marketing, and optimizing for local SEO (search engine optimization) is what will help you reach your target audience.
Let us help you create marketing success.
Choose the plan that’s right for you.
The following marketing packages are designed to provide the right amount of support to help existing businesses either boost or begin strategic rural marketing efforts that can be sustained for long-term benefits. Each package builds on the previous options.
Before committing to one of our plans, we will sit down with you for a free consultation!
Package 1 Audit + Insights
- Brand Audit
- Competitor Audit
- High-Level Marketing Training
- High-Level Recommendations
Package 2 Mid-Level
- Everything in package 1
- Canva training
- Meta Business Suite training
- Implementation oversight
- Basic analytics training
Package 3 Short-Term Mentoring
- Everything in Packages 1 & 2
- Additional implementation training
- 6-month mentorship
- In-depth analytics training
Why should you invest in your marketing strategy?
Growth
Marketing is how you get the word out about your business, sales and events.
Sales
Marketing increases sales by by reaching a wider audience that drives customers to your business.
Brand Awareness
Marketing puts your business in front of new and existing customers.
Engagement
Marketing encourages your customers to engage with your business in person and online.
FAQ
Why should I consider utilizing this program?
Small business owners wear many hats, which makes focusing on marketing incredibly challenging. This program can help you identify ways to promote your business and create a plan to become consistent in your marketing efforts. Through careful planning, you can learn how to save time while gaining traffic to your location and/or your online platforms. This program is an investment in strengthening your business.
What is a brand audit?
Through a brand audit, you will identify the strengths and weaknesses of your brand. Not sure you have a brand to begin with? We’ll help put you on the right path to establishing who you are and how to communicate effectively with your audience. It’s almost impossible to gain awareness if your business does not have a clearly defined brand strategy.
Who are our Marketing Experts?
Tina Stokes – Tina has a degree in Advertising and has worked as a copywriter and brand strategist for more than 20 years. She became a freelancer 10 years ago and splits her time between partnering with marketing agencies and small businesses to support the effectiveness of brands of all sizes.
Dani O’Brien – Dani started her marketing career by owning a small business in Boone County. She found her real passion through that business: helping small businesses effectively communicate their brand voice. For the past six years, she has helped numerous small businesses with their website design and marketing strategy. She is a graphic designer and is SEO certified.
What will the marketing training involve?
You will learn how to create a marketing plan and how to implement the right tactics to meet your goals. We can help you learn some creative tools for building the materials (ads, posts, etc.) or help you find the right resources to further support you. Our objective is to empower you to take control and manage your marketing without adding to your workday. Specific training could include: using the Meta Business Suite, creating in Canva, blogs, Facebook Live and others.
What will the mentorship include?
One of the most challenging parts of marketing is building consistency. The mentorship option is to give you a guide who can help you adhere to your goals and your marketing plan. Your mentor can answer questions, review your materials and provide feedback, and help you stay on track to build a marketing program that works for you and your business needs.
Let us help you
Build An Effective Marketing Strategy!
It’s time to invest in your business. Effective marketing heavily impacts the success of your business. We want to see your business succeed!
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